Oh, hello, I'm Maddy Aubert. I am a social content & creator strategist offering freelance social media services.

It all started with a blog. At the time the most popular social network was Twitter (B.E. Before Elon), where the rumblings of community were just beginning, and the opportunity for connection was enormous. This idea of connection in a digital world was where I saw the power of social media and why I love this industry so much.

Over the course of 15 years the social media landscape has changed continuously and while it was innovating and expanding, so was I - from intern to copywriter; editor to community manager; and strategist to leading a brand that kept me caffeinated for years. Leading Starbucks Canada’s Social Media team taught me to be ever-fluid and brave, while pushing to differentiate the brand in a unique market and space that puts the brand front-and-centre to consumer praise and criticism. Creating award-winning strategies (CPRS Winner of Bronze, Best Digital Communications Campaign of the Year – Weber Shandwick for McCormick Club House Just Cook) at Toronto agencies, means I can create engaging brand campaigns that prove a holistic marketing plan, where social media is complemented by multi-faceted tactics (PR, experiential, influencer, paid media) is an effective play in brand awareness and consumer action.

My vast marketing & social media expertise has been established while enabling brands to create authentic relationships with their consumers that convert IRL. These brands include: Starbucks, Dove, Tim Hortons, Post-it, McCormick (Club House), RBC, The House of LR&C TRESemmé, PetSmart, Canadian Tire, Walmart, YellowPages, Johnson & Johnson, The Saltwater Collective.